MUMBAI: Large format event producer The Entertainment Foundation (TEF) has announced a merger with Dada Saheb Phalke Film Foundation awardee and Sai Mehar Media founder Rajiee M Shinde.
TEF has various intellectual properties in the live entertainment and special events space, with a special focus on creating live stand-up comedy and music concepts. The company has produced and managed several large format events, live concerts, live stand-up comedy and mega productions.
Shinde holds an extensive experience of more than 20 years within the entertainment spectrum and has served as ex-CEO of Showbox, co-founder of PTC Network and business head ETC Punjabi of Zee Group. Over the last two decades, she has been instrumental in launching new channels, designing new IPs like Punjabi music awards, Punjabi film awards, reality shows, talent hunts, live events within India and abroad. She has also produced two chart-busting Punjabi films –Disco Singh and Zorawar featuring Diljit Dosanjh and Yo Yo Honey Singh.
Presently, her company Sai Meher Media is into releasing and distributing Hindi, Punjabi and Haryanvi songs, managing artists, providing celebrity shout outs and endorsements and syndicating content for OTT platforms and satellite channels.
TEF, along with Shinde, plans to introduce new IPs and multi-starrer events like music awards (Hindi, Punjabi and other Indian languages), Indian comedy awards (Hindi & Punjabi), music festivals, and theme based properties in the coming months.
The Entertainment Factory founder Mubin Tisekar said, “It is an honour to be working with someone of Rajiee’s stature and credit. Her experience and brilliance are sure to bring us success in our endeavour together. We plan to create more opportunities for the upcoming talent and show appreciation towards those that have shown trust in TEF and grown with us.”
“It is always a pleasure to work with professionals who are passionate about their work. I love the industry I hail from, and meeting fresh talent while giving them a platform has been my passion and goal,” stated Sai Mehar Media CEO Rajiee M Shinde. “With TEF, I hope we can reach out to more artists and provide them more opportunities with interestingly curated events and properties that can add value to the ever-blooming entertainment industry.”
