New Delhi: Integrated Internet media distribution company PlayboxTV has named Samson Jesudas the new director and business head. Apart from the new role, he will continue to oversee the ISP Business.

As part of his new remit, Jesudas will be responsible for building nationwide PlayboxTV-OTT business using last-mile cable operators as business partners. He would also be responsible to ensure quality of service, corporate governance and customer experience as a key to success. Furthermore, he will play a significant role in the transition of local cable TV operators to the next level of the digital world and train them to give quality digital services to their end subscribers be it broadband or OTT, said the company on Wednesday.

Playbox founder & CEO Aamir Mulani said, “Samson has impeccable business and leadership skills. On behalf of the company’s board members, we welcome him on both of his new roles. We have complete faith in his extensive experience and visionary leadership that will drive the company forward."

Microscan founder & CEO Sandeep Donde remarked, “Samson is a key person in building Microscan’s retail broadband business and with his amazing network skills and business relationships we feel he’ll do wonders on his additional role building nationwide OTT business.”

Jesudas added, “I am thankful to the board members and management to acknowledge my work and offer this huge responsibility. Furthermore, I am deeply humbled and honoured to lead the company with all my core values to bring positive outcomes to the company’s performance. I am delighted and look forward to working with the team.”