Mumbai: Zee Entertainment Enterprises Limited has promoted Manish Agarvwal as vice president and head of marketing of Zee Zest, the 24-hour food and lifestyle television channel based in Mumbai.

Agarvwal updated his profile on LinkedIn.Under the new role, Agarwal will directly report to the business head and CMO marketing. He will now be responsible for Zee Zest channel's marketing, branding, social media, and asset management. 

Agarvwal joined Zee Zest in 2014 as the brand head of Zee Cinema, Zee Cinema HD, Zee Action, and Zee Anmol Cinema. In 2020, he was promoted as head of marketing at Zee Zest where he was directly reporting to the business head. 

Before joining Zee, he worked as a content and digital manager in Movies Now and Movies Now HD, and also with Star TV Network and Sony Pictures Network Distribution India.