New Delhi: The Indian Performing Right Society Limited (IPRS) and Dolby Laboratories have come together ahead of the World Music Day on 21 June, to launch the #KNOWYOURMUSIC campaign highlighting multiple genres of Indian music and creating a more engaged audience.

The launch will commence with a panel discussion on 21 June at 5 pm with eminent personalities from the music industry including Turnkey Music & Publishing Pvt Ltd, managing director, Atul Churamani, music composer Shantanu Moitra, Veena Music Pvt Ltd, director, Hemjit Maloo, popular Indian folk musician Abha Hanjura and Anahad Foundation, founder-director, Abhinav Agarwal. The session will be moderated by lyricist, screenwriter and actor Mayur Puri.

Anahad Foundation, an NGO that works for the recognition, preservation, and evolution of Indian Folk Music has also come on board and as part of the initiative and IPRS will enrol over 100 folk artists, who are authors and composers as its member.

IPRS chairman, Javed Akhtar said the #KNOWYOURMUSIC campaign was launched to unfold India's rich musical heritage and create a forum to initiate engagement with music. "Enriched over millennia, Indian music has always stood out by its vast cultural diversity. Music styles like Folk, Ghazal, Devotional, Instrumental, etc. have been presented by the music creators in unison to celebrate life, love, joy, loss, and the human condition. However, a vast number of today’s audiences have limited exposure and knowledge of these styles of music and their creators. It is time we purposefully indulge in music and help to build a community of a more engaged audience, thus fuelling a flourishing future for music and its creators,” said the noted lyricist.

IPRS CEO Rakesh Nigam said with this campaign, IPRS aims to initiate a transformation in the way people are consuming music, thus making music just not a passive consumption habit but a work of art and creation that the audience would take notice of and love to engage with. “Through the wide-ranging performances and sessions every month, IPRS looks forward to educating the audience on different styles of songs and music and the stories behind their creation. The more the audiences know about the music they are listening to, the more informed decisions they will make,” he added.

One can register here to watch the panel discussion : link- https://bit.ly/2TDPrrN.