New Delhi: Havas Media India has won the offline media mandate for Hamdard Laboratories’ food division, which includes the widely known beverage brand RoohAfza and all its extensions, Hamdard honey, Hamdard saffron, oils, healthy teas, snacks, dairy products, and other value added innovative food products.

The account will be handled out of the agency’s Gurgaon office, led by Havas Media, president-north and west, Uday Mohan.

Established in 1906 by Hakeem Hafiz Abdul Majeed, Hamdard Laboratories (India) is a leading manufacturer and marketer of herbal products and medicines that combine Unani methodology with progressive research. Hamdard’s food division offers a portfolio of products including juices, squashes, fusion drinks, milkshakes, spices, and honey. RoohAfza is Hamdard’s flagship product under the beverage category.

Hamdard Laboratories India (Foods Division), CEO, Hamid Ahmed said, “We aim to become a truly home-friendly food & beverage brand with a core purpose of offering health through foods. We are confident of Havas Media’s capabilities and strongly believe in their Meaningful Brands philosophy, making them the right partner for us. We look forward to this partnership.”

Havas Media Group India, CEO, Mohit Joshi said, “Hamdard is a legacy brand, a trusted household name with a presence of over 100 years, offering natural and healthy products. With health and immunity taking centre stage in our lives, herbal and ayurvedic food products and supplements are becoming the preferred choice of consumers. Our Meaningful Brands' philosophy resonates well with a brand like Hamdard and we are glad to be appointed as their media partner. We look forward to our association in driving the brand’s meaningful journey.”