Mumbai: Fullerton India, an investment and credit company (NBFC-ICC), on Friday announced the appointment of Meehiir Desai as its head of marketing. Desai will lead the marketing and corporate communications functions of the organization and will be reporting to Fullerton India's chief business officer Ajay Pareek, the company said.

Desai has over 16 years of extensive experience in brand management, media outreach (digital and offline), and corporate communications. He served in companies across different domains such Fino Payments Bank, Sony Pictures Networks, Times Global Broadcasting Company, Network 18, and HDFC Bank. He resumes his corporate journey after a brief entrepreneurial stint.

Fullerton India's CEO & MD Shantanu Mitra said, “On behalf of the Fullerton India family, we are proud to welcome Meehiir to the team. He brings the right blend of experience to represent our Brand to our stakeholders. We are certain that he will head the Marketing and Communications division with ease and strengthen Fullerton India’s presence across the country."

On his appointment, Desai said, “I am delighted to join Fullerton India and excited to head the Marketing and Communication function. I look forward to supporting in strategizing, executing and contributing to the growth of the brand and the organization’s vision and values."