Mumbai: Digital solutions company Zirca has launched Zirca iQ, a holistic suite of solutions that customise consumer conversations through insightful data-driven advertising and content. The company has unified its media expertise, unique research in consumer psycho-analytics, and immersive creativity to deliver campaigns for brands with standout results.

Showcasing Zirca iQ, the company has launched a new website that demonstrates how Zirca has transcended beyond a regular digital agency into an insight-driven, creatively supercharged, consumer-focussed knowledge hub supported by an in-house tech team.

This significant step in the realignment of our offer reflects our position as a knowledge-driven powerhouse staying ahead of the curve in a rapidly changing digital marketing industry, the company said in a statement on Wednesday.

The three Zirca iQ proprietary solutions

ConsumeriQ: An archetype indicator tool that helps brands targets mindsets, not numbers, with a content strategy that connects with them.

CreativeiQ: A data-driven creative process that helps brands create eye-catching content that speaks to the consumer and scales across platforms.

ContentiQ: A propriety content management tool that evolves your campaign, amplifies reach and ROI through the best digital media mix.

Supporting this launch Zirca has undertaken over the past 12 months an important organisational restructuring to realign its business goals and redefined its products and goals that supports Zirca iQ. Building partnerships with international entities like Fandom, and Singapore-based blockchain solutions provider Aqilliz give greater depth to our offer, the company further said.

“Staying still is something that is not in our DNA," Zirca Digital Solutions CEO and director Neena Dasgupta said. "While nobody likes the ongoing pandemic, we tried our best to utilize this time to make a better version of us. Our new website is an effort that showcases who we truly are and what we are capable of doing. Zirca has evolved multi-fold from what we started as, and now is the opportune moment to display our true potential. Be it our proprietary tool Archetype indicator, our blockchain integrated products, or any other product and service in the Zirca arsenal, all are poised and ready to handle the next wave of digital."

“Over the years, Zirca has diversified its offering even during this hard time when the world was slowing down," Zirca Digital Solutions MD Karan Gupta said. "Zirca undertook some internal changes to realign its business goals signifying the diversification of its business. Our aim is to always stay ahead and give the best to our partners and marketers with our solutions.”