Mumbai: As the nation gets ready to celebrate its 75th year of Independence, short-video platform Lomotif has announced its latest campaign called #MyFreedomRemix to reminisce about the freedom during the pre-Covid days!

The campaign is a nationwide initiative that will go on till 18 August and present creators across the country with a chance to recreate their interpretation of what freedom means to them by showcasing the most fun moments in a remix. The users can pick up a song from Lomotif’s playlist to express themselves, the platform said in a statement on Thursday. "All one has to do is to subscribe to the official #MyFreedomRemix channel and post the videos using the hashtag #MyFreedomRemix on the campaign channel in the app and tag @lomotif_india," it added.

"Through the #MyFreedomRemix campaign, we want to encourage our users to express themselves in unique and creative ways and at the same time they can relive their memories from pre-Covid times," said Lomotif co-founder & CEO Paul Yang. "The campaign aims to let the audience experience the freedom of dance, music, and creativity with Lomotif. We are all slowly trying to shake off the gloom that was upon the world and moving towards a new normal. This initiative is our way of getting everyone to groove and enjoy every moment of health and happiness. It’s time for all the Lomotif users to interpret their story of freedom with a creative zing," Yang added.