Mumbai: The SaaS startup ProfitWheel has launched its US operations and has brought in Aman Khanna as co-founder. He joins the company after a seven-year stint and will work closely with ProfitWheel co-founder Vivek Bhargava.

Khanna has been involved in the company’s US operations since its inception and hitherto existence in stealth mode. He has spent his career in digital advertising in corporate America. 

Previously, he has worked at iProspect, Boston, before moving to Yahoo! into a management role. He continued with his leadership positions at firms such as Adelphic Mobile and Visual IQ, before joining Nielsen.

“Aman is the perfect partner to lead the US operations with his rich product and market experience," said Bhargava. "Under his leadership, we are looking at growing our sales, customer success and product teams in the Americas as well as globally."

“These are interesting times for the adtech/martech ecosystem. As we enter a cookieless era, businesses will need to reinvent themselves in search of newer technologies that avoid the decaying tech stack," said Khanna. "Our technology platforms are built to help service customers across the globe, industries, and business segments. As we venture into the US market, our vision is to help our clients expand globally through our products."