Mumbai: Fintech company Lendingkart Technologies Pvt Ltd on Tuesday brought Ram Deshpande on board as senior vice president and head of marketing.

In his new role, Deshpande will be responsible for varied brand-building activities across traditional and digital marketing communications for Lendingkart Group as well as campaigns around its vast product portfolio targeting a wide range of customers and partners, said the statement.

"We are excited to welcome Ram to head Lendingkart marketing function, contributing to the company’s vision of financial inclusion of MSMEs segment by building a digital E2E financial ecosystem collaboration through '2gthr' platform," said Lendingkart co-founder and CEO Harshvardhan Lunia. "Ram brings deep insights, vast experience and an excellent track record in brand building and marketing communications which will enhance Lendingkart’s unique position amongst customers and partners through its marketing campaigns.”

A seasoned marketing professional, Deshpande brings nearly 20 years of experience in varied industries such as advertising, marketing, digital, e-commerce, and technology research services. Till recently, he was leading digital services for Cheil Worldwide (Samsung Group) wherein he worked on multiple advertising and communication campaigns for mobile phones, consumer electronics, and other product categories of Samsung India.

"In a short span of time, Lendingkart has made strong strides to improve access to working capital for millions of entrepreneurs across the country," said Deshpande on his new role. "As the company readies for its next phase of tech-driven growth, I am delighted to play a part in shaping the brand journey of the company addressing new and existing customers, MSMEs, and partners."