Mumbai: Indian online marketplace for furniture and home décor WoodenStreet has come out with its first celebrity television ad campaign called 'Furniture Inspiring Connections,' featuring actors Aparshakti Khurana, Rajit Kapoor, and Lillete Dubey.

With three commercials, the campaign highlights how buying furniture is a family decision and how the furnishing brand has revolutionised the process with its digital presence. The brand hopes that the campaign helps capture the attention of its targeted consumers on a larger scale, said the statement.

“When we drafted the campaign, we wanted someone who not only represents our brand value but also personifies our consumers,” shared WoodenStreet co-founder & CEO Lokendra Ranawat. “The first name that came into our mind was Aparshakti Khurana, as he has always gratified the audiences with every role that he has played, and that is what we aim to do with the products we deliver. Also, it was an honor to have veteran actors like Rajit Kapoor & the graceful Lillete Dubey feature in our campaign as it brought a perfect balance of composure and energy to the commercial. We aim to bring the taste of vibrant colors, effortless decor & ageless designs of solid wood to every household, and these are the perfect faces to represent what WoodenStreet stands for,” he added.

On being asked about what the expectations from the campaign and the thought process behind it are, Ranawat said, “With this campaign, we aim to go as big as possible. We are euphoric about the team of renowned actors coming on board with us, and we don’t feel someone else would have been a better fit. We are sure that this campaign, with the team’s stellar performance, will make a place in the hearts of the consumers and help them make better choices while choosing furniture.”

The TVC will soon be out on all mainstream media platforms, said the brand, as it intends to make the most out of the campaign by running these commercials on all the platforms such as OTT, YouTube & TV channels, to bring attention towards the brand and its objectives.