Mumbai: BasicFirst Inc, a Jharkhand Innovation Lab-selected ed-tech startup, on Tuesday announced the appointment of Ravi Kapoor as head of sales for its India operation.

Kapoor is joining the startup with close to three decades of diverse experience in sales, service excellence, order management, and business operations and will drive the expansion of BasicFirst’s sales team across the country.

“We have had a long-standing relationship with Ravi as one of the key distributors for BasicFirst. We are delighted to welcome him to our leadership team," stated BasicFirst Inc founder and CEO Randhir Kumar. "He comes with an exceptional capability of developing and implementing organisational strategies, and we are confident that his skills and expertise will aid BasicFirst to embark on the next phase of growth and realise our mission to provide one-of-a-kind best possible education to five million students by mid-2022.”

Kapoor is a seasoned professional with a proven track record in local market strategies and programmes for the execution of the business. He holds strong business and financial acumen with a deep understanding of the economic drivers of various sized and startup businesses including experience and success in managing a large P&L budget. 

Before joining BasicFirst, he worked with various known brands like Deutsche Quality System, Aircel, Tata Communications Ltd, and Eureka Forbes. 

“I am excited to be associated with BasicFirst. As a partner, I have been associated with BasicFirst for a long time, and over the years I have personally observed the constant growth and expansion of the startup across markets," stated Ravi Kapoor. "I look forward to contributing to the organization’s progress and helping build, scale, and make BasicFirst the most preferred e-learning platform for students across the country.”