Mumbai: CupShup, a full-service agency has promoted Sourav Kumar to the position of co-founder. Prior to this, Kumar served as the growth head for over three years.

Kumar joined CupShup in 2018 and was the seventh employee then at the company. Joining as city manager for Delhi NCR region, he rose through the ranks strengthening operations, client servicing and account management, said the statement.

"We are delighted to have Sourav in this new role. The energy and passion was palpable even at the first meeting and Sourav has not just maintained but at times bettered it with time," said CupShup co-founder Sidharth Singh. "His vast experience of working across different ecosystems and his agency acumen will bring in better efficiency and add to the creative talent we have in the team.”

In his new role, Kumar will be accountable for the overall growth of CupShup. Right from strategising sales, profitability, partnership, client relationship, retention programming, planning expansion strategy, and process building.

“I am excited and proud to take on the mandate of a co-founder at CupShup. I am thankful for Sidharth’s trust in my abilities and vision," said Kumar. "CupShup has played a key role in my career graph, and I look forward to adding more to their growth as a company.”