Mumbai: Hungama Artist Aloud, a platform that supports and promotes independent artists and content, has partnered with DeadAnt to curate, acquire and distribute regional stand-up comedy content on its OTT platform Hungama Play.

The content has also been made available in the podcast format. The idea is to provide regional comedians with a platform within Hungama’s network for a wider reach, it said in a statement.  At least 10 artists will perform in five different languages — Hindi, Marathi, Kannada, Punjabi, and Tamil — to begin with. The roster includes Manpreet Singh, Mohit Morani, Trupti Khamkar, Mandar Bhide, Sriram Prasad, Chockalingam, Ramkumar Natarajan, Chirag Panjwani, Shravan Narayan, Subrahmanya Hegde.

Hungama Artist Aloud senior VP Soumini Sridhara Paul said, “Regional comedy acquisition perfectly ties in with our core philosophy of creating pathways for independent artists from different backgrounds and cultures. While all these artists are popular names in the regional market, we wanted to provide them a global platform via OTT. We also wanted viewers to enjoy comedy while being in the comfort of their homes along with their friends and family, and this partnership with DeadAnt has given us the opportunity to make this happen.”

DeadAnt founder and editor-in-chief Ravina Rawal said, “Comedy is emerging as the new voice of the youth, with the power to unite people and uplift their mood. With this partnership, we hope to harness Hungama Play’s wide network to introduce talented regional comedians to new audiences across the country, and even beyond borders.”

The content will also be available on MX Player, Flipkart, Amazon Fire TV Stick, Tata Sky Binge, Tata Sky Binge+, DishSMRT Stick, D2H Stream, DishSMRT Hub, SITI Playtop, ISPs like Meghbela Broadband, Alliance Broadband, ACT Fibernet and Netplus, and Smart TVs like MI TV, TCL, OnePlus TV, CVTE, Toshiba and CloudWalker.