Mumbai: Simplilearn, the digital-skills bootcamp has announced the launch of its latest brand campaign #JobGuaranteed focussing on Simplilearn’s ‘Job Guarantee’ programs that assure a job upon course completion.

Culturally, Indians look for reasons, big or small, to celebrate or ask for a treat. The campaign is based on this very concept of friends and family members asking for a treat when one bags a new job. As part of the ad film, the protagonist is asked for a treat by his peers, right after he enrolls in a Simplilearn program, indicating that he is guaranteed to land a new job after he completes the program.   

“The two programs launched thus far in Data Science and Full Stack Development include a 100 per cent job guarantee (conditions apply) within 180 days of completing them,” said the brand in a statement. “This, along with the money-back (*conditions apply) provision, make the Simplilearn Job Guarantee Programs ideal for anyone looking for an assured start to their career in these high-growth professional domains.”

Simplilearn chief marketing officer Mark Moran said, “As a leading online Bootcamp, we are excited to launch this campaign bringing job guarantee as a core offering to aspirants, coupled with the relatable storyline of asking for a treat when one succeeds in their profession. We hope viewers will relate to the characters and find the motivation to learn new skills and share their "sweet success" with their family and friends.”

The ad films focus on two primary sets of target audiences, those employed and exploring better opportunities; and aspiring candidates who are currently looking to join the workforce and build a career for themselves. Both films showcase the protagonist being asked for a treat after enrolling in the Simplilearn program, as it means they are on track to secure a job, guaranteed.  

Bluebot Digital CEO and CCO Carl Savio said, “The campaign is built around a tangible product benefit - guaranteed jobs. While conceptualising the campaign we stumbled on a cultural insight - In our country, it’s customary to ask for a treat when a friend or family member acquires an asset or moves up in stature. And from there we built a campaign that we know will relate to all demographics.”

The integrated campaign will be launched across multiple digital platforms, and print media.