Mumbai: On the occasion of World Tailor’s Day on 28 February, Siyaram’s Silk Mills has unveiled a new campaign celebrating the hard work that tailors do. The campaign called 'Kahani Karigar Ki' has been conceptualised and executed by Agency09.

The brand campaign focuses on the connection between a tailor and his customers, and the joy they share. It showcases the joy of the customer who gets to wear something delightful and the tailor who gets to bring these positive emotions to others.

“Through Kahani Karigar Ki, we wanted to celebrate every tailor everywhere, no matter how big or small," commented Siyaram Silk Mills VP of marketing N Gangadhar. "We recognise the crucial role that tailors play in the lives of our brand and of our consumers, and we are delighted that this campaign recognises their incredible contribution to the happiness of every person their clothes drape.”

“Tailors are an important part of our brand’s ecosystem. They are the very first users of Siyaram's fabrics, and we wanted to honour them through this campaign, while capturing the connection between an individual and his go-to tailor,” added Agency09 senior manager - brand strategy Saheb Singh.

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