Mumbai: India Today group chief marketing officer Vivek Malhotra has been sworn as additional director of Media Research Users Council (MRUC) India board. MRUC India is a not-for-profit industry body that produces research studies such as the Indian Readership Survey (IRS).

Malhotra earlier served as a technical committee member on IRS published by MRUC which is considered the largest continuous readership research study in the world. He is a part of the technical committee of the News Broadcasting Association (NBA), an industry body representing the leading national broadcasters, and also the technical committee of TV audience measurement agency Broadcast Audience Research Council (Barc) India.

Malhotra is a media veteran who has led the marketing and strategic planning divisions across print, television, and digital properties of India’s pioneering media entities. He has been associated with India Today Group since April 2016. Previously, he had stints with BloombergUTV, Star News, and CNBC TV18.

MRUC India membership comprises broadcasters, publishers, agencies, advertisers and research universities with 150 members in total.