Mumbai: Ceramic wall and floor tile manufacturing company Somany Ceramics has roped in L&K Saatchi & Saatchi as its creative agency of record. The agency will manage the full-service creative mandate for a range of products from the company under its tiles and bathware category.  

"L&K Saatchi & Saatchi was selected after a multi-agency pitch and will play a key role in devising vital & new-age communication strategies for Somany as it seeks to increase its foothold and reach with the Indian consumers," said the statement.

“As we take Somany into the next chapter of growth, we wanted an agency that is more of a business partner than just being a creative agency for us," stated Somany Ceramics brand custodian Minal Somany. "In L&K Saatchi & Saatchi, we found the right balance of creative excellence and entrepreneurial spirit to partner us in our growth endeavours.”

“We are privileged to partner with a category-defining brand such as Somany in the next phase of their growth," commented L&K Saatchi & Saatchi CEO Paritosh Srivastava. "It’s an exciting category with a lot of action on every front and we would want to add the needed fuel to achieve the brand’s vision. Our mandate is to help the brand realise its true potential and business to achieve leadership in volume and value.”

“Having  Somany on board in the growing New Delhi office is a matter of great pride for us as they have been defining the category and we believe there is a huge potential on the brand to do great work and create brand preference for the consumers,” added L&K Saatchi & Saatchi EVP Atin Wahal.