Mumbai: Content studio Applause Entertainment has announced key organisational realignments in its senior leadership team. Deepak Segal has been elevated as chief creative officer. Prasoon Garg has been elevated as chief business officer.

Segal will take on a wider role across all content verticals including movies, animation and unscripted. Prasoon Garg will streamline all business, revenue, acquisitions, commercial, legal and operations functions into a single group. He will also actively work on business expansion and diversification.

Additionally, Priya Jhavar, the creative director of shows like “Scam 1992” and “Avrodh,” is promoted to senior creative director. In this role, Priya will help build, mentor and lead new creative groups, even as she continues to helm the most marquee shows coming in the Applause content slate.

Devnidhi Bajoria is elevated to head of brand, marketing and client servicing across all content verticals. She will continue her focus on brand building and work closely with all business and creative teams.

“Deepak, Prasoon, Priya and Devnidhi have been an integral part of Applause since its inception, sharing the same vision of growing and scaling the content business to greater heights,” said Applause Entertainment CEO Sameer Nair. “With newer roles at business, creative and marketing, and with the support of a diverse team of colleagues who share a common passion for creative excellence, we look forward to expand our content hub & spoke model with ambitious, audacious and disruptive stories from all over the world.”