Mumbai: US based end-to-end streaming and OTT (over-the-top) solutions provider ViewLift has announced the elevation of Shraddha Pednekar to CXO (chief experience officer) and Sujith Vellat to CTO (chief technology officer).

The announcement comes as ViewLift, an enabler of regional focused OTT platforms like Hoichoi, Oho Gujarati, Kachaa Lannka, looks to further expand its operations in India and the subcontinent.

“The talent that ViewLift is looking to recruit in India, will support increasing the B2B presence on separate OTT platforms,” said the statement. “Those additional teams will be tasked with developing ViewLift’s long-term capabilities, with its strong leadership at the helm.”

“Having experience of operating in the Indian and global markets, both Shraddha and Sujith will be instrumental for ViewLift as we continue with our market expansion,” said ViewLift co-founder and president Manik Bambha. “Since Shraddha and Sujith joined the team, we have seen the direct impact of their dedication to our customers and to improving our product offerings constantly. We have exceptional talent in these two, and we are eager to watch them flourish in their new roles.”

Shraddha Pednekar will be responsible for global project delivery and client engagement and satisfaction, as well as help to strengthen ViewLift’s end-to-end product development based on ongoing client experience.

As CTO at ViewLift, Vellat will be responsible for guiding the continued development and innovation of the company’s end-to-end streaming and OTT platform, enabling customers with advanced monetization, real-time analytics, growth tools and significantly reduced time to market.

ViewLift has a presence in multiple locations across the US, Europe and India. Its clientele is spread across media and entertainment, sports and broadcasting.