Mumbai: Airtel Payments Bank roped in Shilpi Kapoor as its new chief marketing officer. She will oversee the marketing and corporate communication function for the bank.

Shilpi has over 19 years of progressive experience in brand management, sales and marketing, BFSI, telecom, auto and FMCG brands. In her last stint, she was with American Express as director of marketing, where she led the brand strategy and communications. 

Shilpi would be responsible for planning, developing, implementing, and monitoring the overall business marketing strategy. She would also overlook market research, pricing, product marketing, marketing communications, advertising and public relations.

Shilpi will join as a member of the bank’s executive committee and will be working closely with the bank’s managing director and CEO Anubrata Biswas.

Biswas said, “I am very pleased to welcome Shilpi to Airtel Payments Bank’s leadership team. Shilpi’s vast experience across different industries combined with her deep understanding of consumer, digital and business-to-business marketing will play a vital role in further strengthening the bank’s differentiated position.”

Newly appointed CMO, Kapoor said, "Airtel Payments Bank has been registering strong growth over the last few years. With its unique business model, the bank is able to serve a diverse set of customers with simple, safe and rewarding digital financial solutions. I look forward to working with the team to develop the bank's robust growth story."

Shilpi is an alumnus of Amity University and has completed special programs in leadership excellence and digital marketing from Harvard Business School and Northwestern Kellogg University.