Mumbai: Amazon has appointed Dipashree Das as head of partner marketing for Asia Pacific and China (APAC) and Australia-New Zealand (ANZ) as part of AmazonFuse. She will be based out of Singapore.

AmazonFuse is a trademark application for the transmission of entertainment services including audio and video content over internet and mobile networks. Amazon is looking to strike partnerships with mobile operators to grow Prime Video, Prime Music and other media subscription services globally.

Previously, Das was part of Netflix’s brand and marketing team leading original film launches for the streaming service. She was based in Mumbai and launched Netflix film & shows in India and Southeast Asia (SEA). Das was responsible for launching some of Netflix’ biggest successes in India including “Haseen Dilruba”, “Ludo” and Sacred Games 2.

With over 18 years of experience, Das has been responsible for launching and architecting brands across India and SEA. Prior to Netflix, she was associated with Singtel. She has had stints at Channel NewsAsia, Oak3 Films, NDTV and Unilever.