Mumbai: Saregama has announced a global deal with YouTube for YouTube Shorts, a short-format video experience on YouTube.

This partnership will allow users to create short videos on YouTube using Saregama’s humongous catalogue of songs. Saregama said that it is India’s oldest music label with a catalogue of over 1.40 lakh songs across many different genres, including new and old film and non-film songs, devotional music, ghazals, and Indipop in more than 25 languages like Hindi, Tamil, Bengali, Telugu, Bhojpuri, and Gujrati, amongst others.

Starting now, YouTube Shorts creators will be able to use music from one of the most extensive music libraries in India, which includes classics from legends like Lata Mangeshkar, Kishore Kumar, Mohammed Rafi, Asha Bhosle, Gulzar, Jagjit Singh, R.D. Burman, Kalyanji Anandji, Geeta Dutt, and Laxmikant Pyarelal, and at the same time, the latest hits from Badshah, Neeti Mohan, Papon, Adnan Sami and many other contemporary artists.

The short content format is very popular among audiences and creators as it is a very inclusive way of expressing thoughts, emotions, moods, or experiences in a more vibrant, personal, engaging, and meaningful manner.