Mumbai: Hungama has partnered with JioTV to expand its domestic reach in India. The partnership aims to expand Hungama's reach in the country by leveraging JioTV's large user base in tier II and tier III cities. With this partnership, Hungama gains access to a core Jio TV audience in the Hindi heartland.

With the wide-ranging bouquet of content from Hungama, JioTV can also offer more diverse and specially curated content to viewers. JioTV Specials provide access to the service.

The partnership gives JioTV subscribers access to 12 additional Hungama linear channels and 100+ hours of programming in Punjabi, Hindi, Kannada, Bhojpuri, and Malayalam.

It also provides a selection of independent music in various dialects, as well as devotional content, ghazals, concerts, stand-up comedy, and award shows.

Hungama also provides access to rich and exclusive in-house original content, such as gossip, scoops, interviews, paparazzi, trailer launches, movie premieres, and reviews, on JioTV as part of JioTV Specials.

Together with the JioTV advantage, Hungama can reach millions of viewers in the heartland and is now available on the app, allowing Jio sim users to take their favourite content with them wherever they go.

Hungama digital media CEO Siddhartha Roy said, "We have tremendous trust and loyalty amongst audiences across India. Through this partnership, we are taking entertainment to a larger section of the audience, especially in tier II and III markets. Hungama's partnership with JioTV strengthens our endeavour to widen our reach and make content accessible across demographic boundaries. We look forward to a long-standing business partnership with JioTV in our commitment to entertain India."