Mumbai: ETML, a leading growth advertising & analytics company has bagged the digital mandate for Lenskart, India’s largest optical brand. With this partnership, ETML adds yet another partnership in the MENA region and would be responsible for handling Lenskart’s performance marketing endeavours in the Middle East, with an aim to serve its larger business objectives.

Lenskart, an omnichannel eyewear retailer, is India’s largest optical brand that uses technology and supply chain automation to directly sell glasses and contact lenses to consumers. With 2000+ physical, out of which 500+ are in the international markets, the brand is all set to deepen its penetration in India and scale its presence in the international markets.

Commenting on the partnership, ETML CEO & founder Raghav Kansal said, "We are proud to announce our partnership with Lenskart in the Middle East. With our strong expertise in delivering business growth in the international markets, I am confident that we would be able to deliver immense value to the brand by keeping a strong focus on data & analytics.”

Adding on to this, Lenskart managing director- Middle East Aina Garg said, "We are excited for our partnership with ETML which will help us achieve our marketing objectives, and truly accelerate our business growth in the Middle East. Having an experienced partner like ETML would help us in leveraging the potential of performance marketing in order to meet the desired business outcome.”