Mumbai: Urban Company, Asia’s leading home services platform is taking its latest innovation, the Native Water Purifier, to new heights with the launch of an engaging animated video. Urban Company launched its latest line of water purifiers under the sub-brand Native in October.

The idea behind this innovative campaign is to generate awareness and excitement regarding Urban Company's Native water purifier. This unique and aesthetically pleasing water purifier not only offers exceptional water purification but also boasts remarkable features. It is India’s first water purifier that needs no servicing for 2 years and is capable of giving an output of 12000 litres of pure water without needing its filters changed.

With this video, Urban Company aims to showcase the Native's exquisite design and emphasise its long-term reliability and focus on its unique proposition – the promise of no service required for two years.

Cyber Hub, an iconic location known for its vibrancy and connectivity with people, was chosen as the first ‘virtual’ installation site. Urban Company also has plans to replicate this campaign in various locations across different cities, ensuring a broader reach and exposure.