Mumbai: Samsonite, the world’s leading luggage brand, marked its 113-year legacy of quality and innovation with the launch of "Destination Samsonite: Voyage Through Time" in Singapore.
Notable attendees included Samsonite International S.A. executive director and chief executive officer Kyle Francis Gendreau and regional celebrities like Samsonite Korea ambassador Lee Dong Wook, Samsonite India’s luxury influencer – Rizwan Bachav, travel influencers – Savi and Vid – Bruised Passports, Samsonite Hong Kong ambassador Jeffrey Ngai, and others.
With a presence in over 130 countries, Samsonite continues to blend fashion and functionality for modern travelers. The exhibition showcased the brand's journey of innovation and change, from its origins in the 1930s to the latest smart travel solutions like C-Lite, Proxis, and Evoa.
Honoring its heritage, the exhibition featured iconic products from Samsonite's history, illustrating its evolution into a pioneer of smart travel solutions. 'Destination Samsonite' pays homage to the brand's rich heritage. Featuring archive pieces dating back to the 1930s, it showcases the brand’s evolution through time, highlighting its transformation from a luggage manufacturer to a pioneer in innovative smart travel solutions. Samsonite's commitment to quality is emphasised through three thematic installations, highlighting lightness, durability, and the use of recycled materials. Visitors can explore these qualities through interactive exhibits.
Looking to the future, Samsonite presents three new releases: Evoa Z, SBL Major-Lite, and New Streamlite, each embodying quality and style.
Samsonite president of the APAC and Middle East Subrata Dutta expressed, "We invite travelers to join us on this remarkable journey at Destination Samsonite, where heritage meets cutting-edge design, and style meets functionality, to redefine the art of travel."
Samsonite Asia Sr director for marketing and brand strategy Kim HeeJeong added, "We believe in crafting memories, stories, and experiences that accompany travelers on their most meaningful journeys."
For exhibition details and to sign up, visit https://destinationsamsonite.com/
