Mumbai: Thinkin' Birds Communication is a trailblazing branding and content agency headquartered in Mumbai. Known for strategic brand services, world-class creative work, and a profound understanding of consumer behavior, the agency specializes in devising digital strategies, crafting engaging narratives, and leveraging digital media assets to achieve campaign objectives. With a client roster that includes names like the IPL, Swiggy, Infosys, and more, the agency has successfully completed 500+ projects to date.
With a strong presence in Mumbai and international markets such as the USA and UK, Thinkin' Birds Communication, under the leadership of CEO and founder Bhavik Mehta, has consistently delivered strategic branding solutions and impeccable content strategy.
Indiantelevision.com caught up with Mehta, where he shared a lot of inputs on his agency, the service they offer, their creative process and many more…
Edited excerpts
On specific services you offer within branding and digital marketing
Over the years, our finding was that there was a gap between creativity, innovation, and delivery. And Thinkin’Birds at the core delivers the amalgamation of these three to our clients. We are highly focused on providing a good value proposition, keeping in mind customer pain points and tension plots. And that’s exactly what we do at Thinkin’Birds. In a nutshell, we offer:
● Brand Design: A brand is a perception people have of your company. We make sure that perception is worth their while.
● Digital Consulting: Our team of experts will guide you into shooting your arrows to your targets. And not in the air.
● Packaging Design: Product packaging is the first thing to come in contact with your customers, it has got to bring a smile to their faces.
● Communication Design: Crisp, minimal, aesthetically pleasing, and impacting communication. That’s how we take your message to the masses.
● In-store Branding: People generally walk into your store for an experience. Our conceptually designed stores do exactly that. Not to forget they are Instagramable too.
On tailoring your strategies to meet the unique needs and goals of different businesses or industries
Our approach to tailoring strategies for diverse businesses revolves around a meticulous understanding of each client's distinctive needs and goals. We initiate our process by conducting in-depth research and analysis to grasp the nuances of the specific industry and target audience. By immersing ourselves in the client's brand identity and values, we gain insights that inform the development of customized strategies. Our creative team then crafts unique narratives, visual elements, and campaigns that resonate with the essence of the business while aligning with industry standards. We prioritize collaboration, ensuring open communication with our clients to integrate their feedback and fine-tune our strategies iteratively. This personalized approach ensures that our creative solutions not only stand out in the market but also authentically represent and propel each client toward their individualized success.
On approaching building and maintaining a brand identity for your clients
Our strive to build and maintain a brand identity for our clients is rooted in a comprehensive and collaborative process. We initiate by delving into a deep exploration of our client's unique selling propositions. We work closely with our clients to define the essence of their brand, ensuring that it authentically represents their vision. Our creative team then translates these insights into a cohesive visual and narrative language, encompassing logo design, color schemes, typography, and brand messaging. However, our commitment doesn't end with the initial creation; we continuously monitor market trends to adapt and evolve the brand identity as needed, ensuring it remains dynamic and relevant over time. Regular consultations and feedback loops with our clients foster a collaborative relationship, allowing us to proactively maintain and strengthen their brand identity as their business grows and evolves.
On level of involvement clients typically have in the creative process
At Thinkin’Birds, we value a collaborative partnership with our clients throughout the creative process. We recognize the importance of their insights and vision in shaping a brand that truly represents them. From the initial strategy discussions to the unveiling of creative concepts, we encourage open communication and feedback at every stage. Our clients are integral collaborators, providing valuable input that helps us refine and tailor our creative solutions to align seamlessly with their expectations and business objectives. Whether through regular consultations, or feedback sessions, we ensure our clients feel actively engaged and empowered in the creative journey, fostering a sense of ownership and pride in the final brand outcomes.
On future trends you think will shape the direction of digital marketing campaigns in the coming years
I foresee several key trends shaping the trajectory of digital marketing campaigns in the coming years. Personalization will continue to be paramount, with advancements in data analytics enabling more targeted and customized content. The rise of immersive technologies like augmented reality (AR) and virtual reality (VR) will open new avenues for interactive and engaging brand experiences. Sustainability and social responsibility will increasingly influence consumer choices, driving brands to incorporate purpose-driven narratives into their digital strategies. The ongoing evolution of artificial intelligence (AI) and machine learning will enhance marketing automation, allowing for more precise audience targeting and dynamic content optimization. Additionally, the continued growth of social media platforms, coupled with the emergence of new channels, will demand agility in adapting campaigns to diverse digital landscapes. Embracing these trends will be crucial for staying ahead in the ever-evolving digital marketing landscape, and Thinkin’Birds is poised to integrate these innovations seamlessly into our creative strategies.
On envisioning the integration of emerging technologies such as artificial intelligence or augmented reality into future branding and digital marketing strategies
The seamless integration of emerging technologies like artificial intelligence (AI) and augmented reality (AR) into our future branding and digital marketing strategies is a transformative and enriching experience. AI holds the potential to revolutionize data analytics, enabling more sophisticated consumer insights and personalized content delivery. In branding, AI-driven tools can streamline the creative process, offering predictive analysis for design elements that resonate with target audiences. Augmented reality, on the other hand, presents an exciting frontier for immersive brand experiences. From virtual product trials to interactive storytelling, AR can create memorable engagements that transcend traditional marketing boundaries. Embracing these technologies will not only enhance the effectiveness of our campaigns but also redefine the way consumers interact with and perceive brands, fostering a new era of innovation and connectivity in the ever-evolving digital landscape.
On foreseeing incorporating environmentally conscious and socially responsible elements into your future branding and digital marketing initiatives
I recognize the paramount significance of sustainability and ethical practices in today's landscape. Our future branding and digital marketing initiatives will be deeply rooted in a commitment to environmental consciousness and social responsibility. This involves not just adopting eco-friendly design principles but embedding sustainability into the core of our brand narratives. We aim to collaboratively work with clients who share our dedication to ethical practices, helping them communicate their sustainability efforts authentically. From eco-conscious messaging to showcasing transparent supply chain practices, our campaigns will champion the values of responsibility and mindfulness. Furthermore, digital platforms will be leveraged to disseminate educational content, encouraging audiences to participate in sustainable practices. By weaving these elements into the fabric of our creative strategies, we aspire to contribute positively to the broader societal shift toward a more sustainable and socially responsible future.
