Mumbai: Interactive Avenues, the digital arm of IPG Mediabrands India, won the coveted ‘Digital Agency of the Year’ title (Gold) by bagging 17 awards at the Internet & Mobile Association of India’s (IAMAI) India Digital Awards 2024. The agency won a total of five gold, seven silver, and five bronze accolades across multiple categories. Notably, ITC topped Interactive Avenues’ metals tally with three gold, two silver, and one bronze.

Founded in 2009, IAMAI’s India Digital Awards celebrate organisations, teams and practitioners who have surpassed landmarks and delivered successful business outcomes using digital as a medium. The winners were unveiled at a dazzling awards gala held on the second day of the India Digital Summit 2024 in Mumbai.

Expressing his delight, Interactive Avenues CEO Amardeep Singh said, “We are elated to be recognised as the ‘Digital Agency of the Year’ for the eleventh time. IAMAI’s India Digital Awards are the gold standard of digital excellence, and this honour underscores our commitment to delivering top-notch, comprehensive services. Our team is overjoyed!”

Interactive Avenues’ winning entries encompassed groundbreaking campaigns executed for renowned brands such as Sunfeast Dark Fantasy, ITC Masterchef, Spotify India, Amazon Fresh, Tanishq, Kellogg’s India, OnePlus, Bajaj Auto, Mahindra Auto, Mahindra Tractors, and Hershey India.

Here is a detailed list of all the winning campaigns and categories: 14th India Digital Awards (iamaiawards.in)