Mumbai: While the Women’s Premiere League reached great heights in shattering biases in the world of cricket, we saw Ellyse Perry of Royal Challengers Bangalore (RCB) shatter not only stereotypes about women in the sport, but also the window of the title sponsor’s display car, the TATA.ev.

Perry’s sixer broke the car’s glass window on 4 March.

FCB Kinnect & Tata.ev decided to take this moment of brouhaha and turn it into a memorable triumph for the cricketer, by bestowing her with the ‘Perry Powerful Punch’ award – which also carried the date on which she broke the glass.  

What’s special about this award is that it was carefully crafted with the shattered glass of the very window that Perry broke.  

The internet was in awe of the gesture by the brand, which made headlines in several sports and other publications.

Taking to social media, the brand said, “​You did what every kid playing cricket on the streets, dodging parked cars, dreams of doing but never actually dares. Breaking that display car wasn’t just a jaw-dropping moment; it was a sweet, sweet nod to the mischievous joy hidden in the heart of every cricket lover. Cheers to you, the window-breaking warrior of the #TATAWPL 2024!”

Tata.ev encouraged Perry to never break her spirit for anything, and especially not over broken glass.

FCB Kinnect national creative director Kartikeya Tiwari said, “Contemporary brands are built as much on unplanned moments, as on planned ones. The WPL is bigger than just a cricket tournament – it’s a celebration of resilience and talent. This incident was the perfect epitome of how women in India are shattering the glass ceiling. We simply wanted to immortalise this by giving Perry her flowers and not taking the genuineness out of this moment.”