Mumbai: Exciting news coming up from our sources at Fixderma. Fixderma, the worldwide brand, is teaming up with the highly anticipated upcoming season of MTV SplitsvillaX5: ExSqueeze Me Please, set to premiere on 30 March.

From finding love, getting cheated in love and finding love again, MTV SplitsvillaX5 is a complete package when it comes to emotion and drama. With the association with Fixderma, the brand will add a new dimension to love - a love story between contestants and their skin!

In a world where love reigns supreme, Fixderma with its Expert Sun Protection Range – Fixderma Shadow Sunscreen, hopes all contestants on the show are well protected from Sun Damage and their skin feels the love too! Because let's face it, nothing says 'I love you' to your skin quite like protecting it from those sneaky sun rays!

Fixderma co-founder and CEO Shaily Mehrotra expressed her excitement about the collaboration, stating "Associating with MTV Splitsvilla allows us to propagate the message of sun protection in a way that resonates with today's youth and become a brand that they can relate to. We're on a mission to make skincare fun and accessible for everyone and this collaboration is a step in that direction."

“MTV Splitsvilla’s upcoming season – ‘ExSqueeze Me Please’ promises to offer its Gen-Z and Millennial fans a super-sized doze of entertainment this summer. India’s biggest dating reality show will be presented in a ‘never-experienced-before’ avatar on Jio Cinema with interactivity, exclusive footage, and multiple content formats in addition to the regular episodes which will also be telecast on MTV. We are thrilled to have sponsors from varied categories including dermaceutical.” said Viacom18's head youth, music and English entertainment Anshul Ailawadi.

So, fellow love warriors, join Fixderma on this epic journey of self-love and sun-protected skin.

The first-ever television and digital simulcast of MTV Splitsvilla X5 will premiere on 30 March, Sat-Sun at 7 pm on MTV and JioCinema.