Mumbai: On this World Environment Day, JK Paper proudly releases an informative video highlighting its steadfast commitment to the theme of 'Land Restoration.' This film, conceptualised by JK Paper, draws inspiration from its long-standing Agro/Social Farm Forestry Program, which has been in place since 1990. The program exemplifies how companies can enhance their competitive advantage while addressing critical environmental concerns.
We are dedicated to land restoration and preventing desertification by continuously implementing initiatives that benefit the environment on a sustained basis for years to come. Shot at plantation site: Morthana and Vav, Taluka Kamrej, Surat, Gujarat. Plantation by unit CPM of JK Paper.
The film captures the essence of JK Paper's Agro/Social Farm Forestry initiative, showcasing the cultivation and harvesting of special tree varieties like Subabul, Casuarina, and Eucalyptus on farmland. These trees are then utilized in paper production, enriching green cover and demonstrating a sustainable approach to business. The program has significantly impacted the environment and the company by promoting land restoration and preventing desertification.
In addition to environmental benefits, JK Paper's initiative has empowered marginalised communities, providing farmers with sustainable livelihoods. Over the past decade, the program has covered nearly 9.50 lakh acres of land and planted over 123 crore saplings, benefiting 1.28 lakh farmer families. Through dedicated research and development, JK Paper has developed short-rotation clones of Subabul and Eucalyptus, enhancing productivity and enabling farmers to achieve higher annual revenues.
JK Paper chief of sales & marketing Partha Biswas remarked on the film, "We at JK Paper are dedicated to protecting the environment and living sustainably. To create our paper, we don't take down a single tree from a natural forest. Additionally, we produce sustainable products like paper cups, straws, carry bags, food wrapping paper, and paper-based packaging as a replacement for plastic products. This film walks viewers through our incredible journey, highlighting our unwavering commitment towards environmental responsibility, positive productivity, and sustainability. We aim to serve as an example for individuals, businesses, and entrepreneurs."
