Mumbai: Copenhagen, Denmark - Nordgreen, has announced the appointment of Harnaaz Sandhu, former Miss Universe, as its new brand ambassador. This partnership signifies a significant milestone as Nordgreen aims to deeply connect with the aspirational spirit of India.

From the heart of Copenhagen to the vibrant streets of India, Nordgreen’s watches symbolize more than just timekeeping—they embody a philosophy of elegance, responsibility, and timeless beauty. Harnaaz Sandhu, with her inspiring journey from a small village in Punjab to the global stage, perfectly mirrors this ethos. Her story resonates with millions of Indians who dream big and work passionately towards their goals.

Riveram India Pvt. Ltd. is the exclusive distributor for Nordgreen watches in India. Riveram India co-founder Sana Khan stated, "We are excited to have Harnaaz Sandhu on board, who made our country proud by winning the Miss Universe title in 2021. Her journey mirrors our brand's values of resilience, grace, and the power of dreams. We believe this synergy will inspire many to embrace their unique stories and strive for greatness."

"I am thrilled to partner with Nordgreen, a brand that beautifully combines Scandinavian elegance with a commitment to respect and responsibility for future generations. Their dedication to quality craftsmanship and social responsibility resonates deeply with me. Together, we aim to inspire others to embrace a mindful lifestyle, where every moment is cherished and every choice makes a difference," expressed Sandhu.

Head of talent Rishu Bartaria shared: "We are thrilled to announce our partnership with this esteemed Danish watch brand for Harnaaz Sandhu. Their elegance and dedication to craftsmanship perfectly align with Harnaaz's values and our agency's commitment to excellence. This collaboration celebrates sophistication and style, and we look forward to creating memorable moments together."