Mumbai: Multinational studio Dori Media has set its eyes on India. Led by CEO & president Nadav Palti and held in Israel, the firm has set up a sales outpost in Mumbai. (This is in addition to the offices it has in Spain, Switzerland and Argentina.) And it has hired former Cosmos Maya exec Devdatta Potnis to head it.
With more than 20 years of experience, Potnis is well-suited for the job. His last assignment was with Animeta as its CEO – an influencer-driven firm spawned by his former boss at Cosmos Maya, Anish Mehta. Prior to Cosmos Maya, Potnis served as chief manager, marketing & communications, for Reliance MediaWorks. He has had stints as associate vice president, marketing at Balaji Motion Pictures and head of sales & marketing for Maya Digital Studios.
“We’re thrilled to have someone with Devdatta’s tremendous industry experience joining our team at Dori Media and helping us further expand our global sales reach,” said Palti. “We’ve been successfully selling content in India for years now and the dynamic growth that we’ve seen in that marketplace recently made it a no-brainer for us to open an office in Mumbai.”
Agreed Potnis: “Dori Media has a world-class catalogue of programming and produces and distributes many of the top hits in our industry, series often filled with powerful human emotions that resonate with audiences and win hearts globally, including here in India. So, I am really excited to be joining the team to help the company further grow its presence in India.”
The Dori Media library carries approximately 7,500 TV hours including international hits such as Rebelde Way, Lalola, Split, Ciega a Citas, Be Tipul (In Treatment), Power Couple, The New Black, Losing Alice, Dumb, Normal and more. The group’s production arms in Israel produce top-end series, daily dramas as well as feature films for the Israeli and international markets.
Dori Media Contenidos produces fiction in Argentina for local and international markets.
Dori Media International produces fiction globally, in Turkey, Colombia, Mexico, Uruguay, Canada and Argentina.
The company also offers production services to foreign production companies who seek co-productions in the Middle East.
