Mumbai: Orchids The International School, a leading K12 chain, launched a campaign for Parent's Day on 29 July with two films: 'Digital Lullaby' and 'Spotlight and Shadows.' The films address mindful parenting in the digital age and the effects of parental conflicts on children.

As part of their Parent's Day initiative, Orchids The International School highlights the crucial role of parents in shaping their children's lives through these two films. ‘Digital Lullaby’ shows a child mimicking adult behaviors, highlighting the influence of parents' actions. ‘Spotlight and Shadows,’ a musical ad, depicts a child's perspective on how household conflicts affect emotional well-being.

"This Parent's Day, we want to go beyond celebration and encourage reflection," said Orchids The International School CMO Abhishek Kumar Yadav. "Our campaign aims to highlight children's perspectives in various settings, acknowledging that every household faces challenges. However, it's essential for adults to recognize when their actions may be impacting their children negatively. Our Parent's Day campaign is an invitation to parents to join us in fostering a more mindful and nurturing environment for our children to thrive."

The films underscore Orchids’ commitment to not just educating children, but also supporting and guiding parents in their crucial role. By timing the release with Parent's Day, the school aims to maximize the impact and relevance of its message.

Both films were widely shared across digital platforms in the week leading up to Parent's Day, inviting parents, educators, and the wider community to engage in conversations about nurturing positive family dynamics.