Mumbai: Meesho has launched its annual 'Mega Blockbuster Sale 2024' campaign, offering the best prices and deals of the year. Featuring Kapil Sharma and Tamannaah Bhatia, the campaign includes five ads showcasing Meesho's range of products, including ethnic fashion, jewelry, accessories, kidswear, beauty products, electronic accessories, home, and kitchen items.

Set against festive backdrops such as dance festivals, Diwali parties, and indoor gatherings, the ads reflect the festive spirit of the nation. The campaign centers on the surprise of finding a great deal, with the tagline “Aise Kaise?” capturing the curiosity and amazement customers feel when discovering Meesho's offers.

Meesho’s general manager, growth - Milan Partani said, “As the festive season approaches, shoppers are eagerly seeking the best value for their festive purchases. Our Mega Blockbuster Sale campaign, featuring the infectious humour of Kapil Sharma and the grace of Tamannaah Bhatia, brings the grandeur of our flagship annual sale to life. It celebrates smart shoppers who always secure the best deals and leave everyone around them wondering, “Aise Kaise?”. We are excited to share the joy of the season with our customers and make their celebrations truly memorable.”

Commenting on his association with Meesho, actor and comedian Kapil Sharma said, "I’m thrilled to team up with Meesho once again for the Mega Blockbuster Sale 2024. It's always a joy to work with a brand that genuinely connects with the Indian audience and delivers incredible value. This festive season, I'm excited to be part of an event that will spread happiness and unbeatable deals to millions across the country."

Pan-Indian star Tamannaah Bhatia, expressed her excitement about partnering with Meesho, saying, "I'm delighted to collaborate with Meesho for the Mega Blockbuster Sale. Meesho’s commitment to offering a wide selection of quality products at affordable prices ensures everyone in India can enjoy a fantastic festive shopping experience. It's inspiring to be part of a campaign that brings joy to millions and I’m excited to help make this festive season special for all."

The campaign will be amplified across television and social media, reaching a pan-India audience.