Mumbai: JioCinema announces that leading global travel app Skyscanner joins as a partner for ‘Jeeto Dhan Dhana Dhan’, JioCinema’s free-to-play, predict-and-win contest. This partnership marks one of Skyscanner’s first major ventures in the Indian market. Skyscanner will present ‘Jeeto Dhan Dhana Dhan’ during Bangladesh’s tour of India, which features two Test matches and three T20I games from 19 September to 12 October.
Through this collaboration, participants can win travel vouchers and discount coupons for domestic and international travel on every matchday of the series, offering widespread opportunities for fans to win exciting prizes. Jeeto Dhan Dhana Dhan, launched during the 2023 season of TATA IPL, became an instant hit, amassing over 100 million users and 2 billion plays to date. Participants have already won more than 100 motor vehicles, 70+ Smart TVs, gold vouchers worth Rs 1.5 crores, and 800 million discount vouchers, making it a fan-favorite gamification feature.
With India witnessing a rise in the gamification of content, JioCinema continues to engage and reward fans in collaboration with Skyscanner. Jeeto Dhan Dhana Dhan has set a new benchmark in affiliate marketing, offering brands a powerful combination of branding and performance-driven marketing.
“We are proud to have Skyscanner present Jeeto Dhan Dhana Dhan for the India v Bangladesh T20I series,” said a Viacom18 Spokesperson. “Through Jeeto Dhan Dhana Dhan we have gamified content in meaningful ways for sports viewers and are thrilled that Skyscanner sees value in this proposition. To pick Jeeto Dhan Dhana Dhan as their first major partnership for Indian audiences affirms the faith and forward-looking opportunities that brands see in it as a platform.”
Commenting on the partnership, Skyscanner’s APAC lead for affiliate and performance partnerships, Glosinda Goes said: “We're excited to partner with JioCinema as an affiliate partner on their popular Jeeto Dhan Dhana Dhan contest. Through this innovative gamification platform, we're offering cricket fans a chance to win travel vouchers while enjoying the excitement of the match. This collaboration is a fantastic way to engage with our Indian audience and showcase the value of Skyscanner's travel services.”
Throughout the India-Bangladesh series, fans can participate by answering questions before every over to win travel vouchers from Goibibo, Paytm, and Happy Fares. Users can join by holding their phones in portrait or landscape mode during the live stream on JioCinema.
To continue watching live sports and participate in Jeeto Dhan Dhana Dhan, viewers can download JioCinema on iOS and Android. For the latest updates, news, scores, and videos, fans can follow JioCinema on Facebook, Instagram, Twitter, YouTube, and WhatsApp.
