Mumbai: KlugKlug, an influencer marketing SaaS platform, has partnered with Healthkart (Bright Lifecare) to enhance its influencer marketing efforts. The collaboration will streamline Bright Lifecare’s strategies by helping it connect with relevant influencers to boost reach and brand visibility.
KlugKlug's platform addresses the challenge of finding suitable influencers, delivering 60-80 per cent efficiency in campaigns. Known for brands like HealthKart and MuscleBlaze, Bright Lifecare aims to improve cost efficiency, transparency, and compliance through audience analysis and real-time performance tracking.
"Over the past few months, KlugKlug has been a great addition to our marketing tools being used in Bright Lifecare for brands such as MuscleBlaze, Gritzo, and HK Vitals,” said Bright Lifecare SVP of brands Kaustuv Paliwal. "Features such as ‘Audience Credibility’, ‘Audience Overlap’, ‘Geography’, and ‘Influencer Insight’ in Klug are helpful for us to refine our Influencer outreach", added Kaustuv.
KlugKlug co-founder and CPO Vaibhav Gupta said, “For a house of brands like HealthKart, which is rooted in promoting health and wellness, finding influencers who live by these values is essential. An analysis of the category has already yielded some surprises endemic to the industry. They can now, not only skip past the usual trappings of subjective advice from agencies, but also keep an eye on any of their competitors in great detail.”
“Its always a booster to the KlugKlug philosophy, to have a new client onboard and with HealthKart its a bigger win especially because of their discerning approach and the amount of feedback and collaboration that they have been kind to bestow upon us. While, HealthKart has already increased the efficiency of their influencer campaigns by upwards of 40 per cent, its their exuberance and natural leaning towards data that has us blown away,” said KlugKlug CEO and co-founder Kalyan Kumar.
This partnership supports KlugKlug’s mission to provide brands with insights and tools to improve influencer marketing. KlugKlug is a key platform for brands looking to boost influencer strategy efficiency, reducing audience overlap and optimizing engagement with the right audience.
