Mumbai: Hashtag Orange, an integrated marketing agency has partnered with Loyka, a gourmet chocolate and nut-based delicacy brand, to craft their first-ever brand film. In addition to creating the film, Hashtag Orange will also helm its promotion, ensuring a comprehensive media push across multiple channels to maximise reach and engagement. The agency won this project following a competitive multi-agency pitch.

The launch brand film aims to enhance the gourmet delicacy brand’s presence in the competitive food and beverage sector.

Owned by August Assortments, Loyka has made a name for itself with its decadent nut-based chocolate treats. Over the past six years, the gourmet confectioner has seen remarkable growth fueled by their desire to bring these delightful creations to a wider audience, swiftly winning the hearts of consumers all around.

Rooted in the joy of indulgence, the ad-film, conceptualised by Hashtag Orange, illustrates how Loyka’s signature product, the Almond Brittle Gold brings people together, adding a generous dollop of happy taste to all kinds of occasions. Timed perfectly for the festive season, Hashtag Orange’s creative vision establishes the Almond Brittle Gold as not just an indulgent treat, but also a symbol that reflects celebration, connection and the charm of shared moments.

Speaking about the experience, Hashtag Orange founder Mukesh Vij said, “We’re excited to embark on this journey with Loyka, bringing their passion for gourmet delicacies to the forefront. This film beautifully captures the magic of indulgence. We’re confident that this collaboration will set a new standard in the category.”

Hashtag Orange regional and creative head Gaurang Menon added, "The joy of launching a brand's first-ever film is unparalleled. Having been in the market for six years, Loyka

is a well-established brand that people really love for high-quality products. We really enjoyed pitching to them and conceptualising this film that brings out the sheer indulgence aspect of Loyka Almond Brittle Gold. It's something that people of all ages enjoy no matter what the occasion is - and this is the insight that the film is based on.”

Aanchal Loya, Founder & Director of Loyka said, “It’s been wonderful creating Loyka’s first brand film, and through it capturing the exceptional taste and consumption experience of our best seller - Loyka Almond Brittle Gold. We look forward to taking the Loyka brand further and to newer audiences and markets through this film and our growing retail presence. It was a pleasure working with Hashtag Orange. We hope the audience loves the film and millions more discover and enjoy Loyka - Life’s Happy Taste.”