MUMBAI: A news channel company investing in a vernacular dating website! Does that surprise you? 

Well it’s no shock for Zee Media subsidiary company Zee Akaash News which runs the Bengali channel 24 Ghanta. Zee Media informed the Bombay stock exchange (BSE) on 10 October 2024 that Zee Akaash has agreed  to invest Rs 37.5 million in Flutrr Digimate Pvt Ltd, which runs the social dating app and website Flutrr. 

Flutrr, offers a dating experience in one’s native tongue with a multilingual user interface, which has never been seen on an Indian dating platform before.

The company was founded by the father son duo of Kaushik and Anirban Banerjee, Anil Pathak, and Suhrid Devsharma, who are listed as its directors. It reported a revenue of Rs 25 million in financial year 2024, and it has 450,000 active users. Flutrr has romanced with other media companies as well with The Times of India group investing in it earlier. 

As per the BSE filing, Zee Akaash News will purchase one equity share at a price of Rs  22,391, and five convertible warrants for Rs 37.5 million. It  expects the transaction to be completed by 31 December 2024.