Mumbai: Performics India, an end-to-end digital marketing agency under Publicis Groupe India, has been recognised as the Digital Agency of the Year at the recently held Smarties India 2024 awards. This recognition underscores the agency’s steadfast commitment to innovation and excellence, driving full-funnel marketing strategies that deliver measurable business results.

At the 13th edition of Smarties India, Performics India distinguished itself as a leader in innovative marketing by excelling in data-driven strategies across e-commerce, D2C websites, and mobile app performance. The agency's mastery of integrated approaches led to accolades in four key campaign categories, ultimately earning it the prestigious title of Digital Agency of the Year.

Performics India’s work on ITC MasterChef won in the Instant Impact/Promotion category, meanwhile, its data-driven campaigns for Aashirvaad were honoured in both the Customer Journey Marketing - Lead Generation/CRM and Data Insights/Contextual Marketing categories. Additionally, Performics India’s innovative ‘Truly Open’ campaign for Axis Bank bagged the award in the Cross Digital Media Marketing category.

As Performics India continues to innovate and adapt itself as the pre-eminent, full-stack digital marketing agency for brands, this award reinforces its position as a leader in the marketing industry.

Performics India CEO Lalatendu Das said, “We are honoured to receive the Digital Agency of the Year award at Smarties 2024. At Performics India, we believe in redefining performance by seamlessly connecting marketing investments to consumer intent through innovative data usage, technology, media, and content. This recognition is a testament to our team's commitment to delivering impactful marketing solutions that drive real results for our clients.”