Mumbai: Esskay Beauty Resources, a beauty and wellness brand, is set to expand its presence across more Indian cities and international markets. Managing 14 brands in beauty, hair tools, and hair care, Esskay aims to empower salons, spas, and beauty professionals with quality products and education.
Currently operating in India, Sri Lanka, Nepal, and Bangladesh, the company plans to further its reach globally. Its distribution network has grown from 200 to 300 cities in India, with plans to extend to tier two and tier three cities.
"Our vision has always been to transform the beauty and wellness industry on a global scale, and we are committed to growing our homegrown brands in new and exciting markets," said Esskay Beauty Resources director Ankit Virmani. "By expanding our footprint in urban cities, we aim to bring quality products and expert education to every corner of the Indian subcontinent and beyond."
Esskay Beauty is also expanding its educational arm, Esskay Academy, increasing its courses from six to twenty. The company aims to collaborate with international artists and educators to enhance education quality.
"Our goal is to ensure that beauty professionals across the world are equipped with the knowledge and techniques needed to thrive in this ever-evolving industry. By collaborating with both national and international experts, we are creating a world-class educational experience through Esskay Academy," said Esskay Beauty Resources director Subham Virmani.
With expansion comes a larger workforce, as Esskay Beauty has grown from 200 to over 290 employees to support its operations. This growth reflects the company's commitment to elevating the beauty industry globally, driven by its vision to ‘Transform beauty and wellness to the next level globally’.