Mumbai: Finolex Pipes & Fittings has launched a Diwali short film that redefines prosperity through women empowerment.
What starts as a plumbing emergency during Diwali evolves into a story of divine intervention and entrepreneurial awakening. When a broken pipe threatens to disrupt a homemaker's festival preparations, she meets a skilled female plumber who offers more than just technical help. Their interaction leads the homemaker to discover her hidden talent in apparel design, inspired by the plumber's presence, akin to Goddess Laxmi's grace, which shifts her from a domestic crisis to entrepreneurial success.
The film draws parallels between traditional blessings and modern prosperity. Just as Goddess Laxmi brings abundance, this contemporary Laxmi in a toolbelt not only repairs pipes but also paves the way for self-realisation, motivating the homemaker to start her own apparel design business.
Finolex Pipes & Fittings VP, marketing & communications, Sumit Bhatia expressed, ‘This Diwali, we aimed to create something beyond the usual promotional messages—a short film that resonates with the heart and soul. Through the intertwined stories of two remarkable women, we delve into the timeless values that Diwali embodies: hope, prosperity, and transformation. As their paths intersect in contemporary India, we witness how small acts of kindness can ignite significant change, much like the first diya that lights up an entire room. One woman's journey from struggle to success mirrors the divine grace of Goddess Laxmi, illustrating that true prosperity is about empowering others and uplifting communities. The portrayal of a female plumber in our film is inspired by our dedicated CSR efforts. Through our partnership with Mukul Madhav Foundation, we have consistently supported and trained women plumbers, integrating them into the mainstream plumbing profession. This initiative has been actively encouraged by our founder, Prakash P. Chhabria. In this celebration of light over darkness, we are honored to be more than just observers; we are partners in India's ever-unfolding story, connecting dreams, illuminating homes, and uniting hearts across generations.”
The narrative aligns with Finolex's brand values of trust and durability while conveying a broader social message. By featuring a female plumber as a modern embodiment of Goddess Laxmi, the film challenges stereotypes and celebrates the various forms of prosperity in our lives.
As families across India light up their homes this Diwali, Finolex's film reminds us that true prosperity comes from empowerment, breaking barriers, and fostering connections that enhance lives.
