Mumbai: This Diwali, Tecno encourages everyone to reconnect with the joy of the festival through its campaign, “#PehleWaliDiwali,” which celebrates togetherness and joy. As the festive season approaches, people worldwide prepare for family gatherings and celebrations. In an era where technology often overshadows personal interactions, Tecno aims to revive the warmth and authenticity of traditional celebrations filled with love and connection.

The #PehleWaliDiwali campaign encourages consumers to engage with cultural practices that make this festival special. By supporting local retailers, Tecno not only honors heritage but also strengthens community bonds, ensuring the joy of Diwali is shared by all.

Tecno India CEO Abhijeet Talapatra shared, “This Diwali, we want to remind consumers that nothing compares to the joy of celebrating festivals with loved ones in person. Our commitment to empowering offline retail partners is at the heart of our campaign. By supporting local retailers, we’re not just boosting the economy; we’re also nurturing the very essence of togetherness that Diwali represents. Tecno’s #PehleWaliDiwali isn’t just about buying a product, it’s about creating cherished moments of joy through real-life connections.”

In an era of digital shopping, Tecno aims to reconnect consumers with the nostalgic experience of buying from local retail stores. Through its “#PehliWaliDiwali” initiative, the brand celebrates not just the joy of giving but also the warmth of shared moments and connections by supporting local partners.