Mumbai: INDmoney, one of India’s rapidly growing fintech platforms, launches a powerful new ad campaign titled ‘Apne Money Ko Khali Mat Bithao’ (Don’t let your money sit idle). Through a series of four engaging brand films, the campaign encourages viewers to actively manage their finances by investing and tracking their money smartly instead of letting it lie dormant.

Set in relatable environments like gyms, office cafeterias, and hallways, each short film tells the story of two characters: one, a savvy INDmoney user who confidently states, ‘Maine apne money ko kaam par laga dia hai’ (I’ve put my money to work), and the other, who realises their money has been ‘sleeping’. Enter INDman, INDmoney’s superhero, who playfully jolts Moneyman, the idle money symbol, into action, inspiring viewers to follow suit.

INDmoney, vice president & chief marketing officer, Ashish Arya said, “At INDmoney, our mission is to empower users to take control of their finances by simplifying investments through our one-stop platform. This brand campaign anchors on a simple yet powerful insight - we’re all caught in the daily grind to earn money, but we often overlook the fact that our hard-earned money is just sitting idle in bank accounts.”

He added, “By highlighting relatable, everyday scenarios, we aim to make personal finance simpler and more accessible, be it investing in Indian or US stocks, mutual funds, or seamlessly tracking finances on a single app. INDman embodies our mission to help everyone take control of their finances.”

Supari Studios, Director, Dipro Ghosal shared, “The concept behind these films is to communicate INDmoney’s message in an entertaining and relatable way. Through humour and everyday settings, we want INDman’s interactions to resonate with viewers, encouraging them to rethink their money management.”

Launching across digital and social platforms, this campaign aims to inspire Indians nationwide to take an active role in growing their wealth with INDmoney.