Mumbai: The India Chapter of the International Advertising Association (IAA) is running a campaign to motivate people in Maharashtra to vote on 20 November.

Says IAA president Abhishek Karnani, "Our efforts in this direction have been consistent over the years. Voting is a fundamental right and the duty of every eligible citizen. The campaign focuses on the issues that face citizens today and the fact that they should be voting to improve the conditions they feel need improvement. It is of course completely apolitical and urges people to vote for their families, friends and themselves."

The campaign has been created by independent creative director Dhananjay Khotpal and a copy writer who prefers anonymity.