MUMBAI: Television, digital, and branded content sales – she’s done it all. And now Manika Wadhwa has transitioned to  the programmatic advertising platform side. She has hopped on to Teads – a leading cloud-based, omnichannel platform that enables programmatic digital advertising across a global ecosystem of quality digital media.

As an end-to-end solution, Teads’ modular platform allows partners to leverage buy-side, sell-side, creative, data and AI optimization technologies. For advertisers and their agencies, Teads offers a single access point to buy the inventory of many of the world’s best publishers and content providers.

Manika has joined Teads as industry director from November 2024.

She has the pedigree: sales lead -west for ESPN Digital (ESNPcricinfo, ESPN Sports) at Disney Star India; national sales head for The Economist (at Zirca Digitla Solutions); manager – sales, monetisation, brand solutions – digital media at Sony Pictures  Networks India (for SonyLiv), assistant manager digital meida – Aidem Ventures and assistant manager -NDTV India.

“Thrilled to join the team and contribute to this journey. Let’s aim for the stars!,” she said on Linkedin.  

So be it!