MUMBAI: Two decades - long enough for a fledgling to become a master.

For Yeeshu Baijal, 20 years have been a journey of mastering the art of broadcast, shaping trends, and redefining industry standards.

Now, this seasoned leader steps into the spotlight as ThuDo Multimedia India appoints him as country director, entrusting him with the helm to steer their growth and innovation in the ever-evolving Indian OTT multimedia landscape.

Baijal's extensive career includes significant roles at leading firms such as ABV International, where he served as sales head for SAARC countries. In this capacity, he was instrumental in driving business development and establishing strategic partnerships across the region. His leadership was pivotal in expanding ABV International's footprint and enhancing its market presence.

Prior to his tenure at ABV International, Baijal held key positions at various organisations like TRIAX A/S regional manager; Viacom18 Media Pvt Ltd manager- network sales & development; Zee Turner Ltd area sales manager; Disney Star territory manager, contributing to their growth and success through his deep understanding of the broadcast and media landscape. His career trajectory reflects a consistent commitment to innovation and excellence in service delivery.

At ThuDo Multimedia India, Baijal will oversee the deployment of Sigma OTT—a comprehensive solution designed to meet the diverse needs of broadcast and media operators worldwide. Sigma OTT's suite of products addresses critical challenges, including content protection through Sigma DRM and revenue generation via Sigma Interactive, a value-added portal for broadcasters.