MUMBAI: : From television and streaming media, Bigg Bos is now getting into the games sphere. Gaming and sports media company Nazara Technologies’s subsidiary Fusebox Games has announced a strategic partnership with Banijay Rights, the global distribution arm of content powerhouse Banijay Entertainment, to develop and launch the first-ever Bigg Boss Interactive fiction game.

The Bigg Boss interactive fiction game will allow players to step into the Bigg Boss house, create their avatars, and navigate dynamic narratives inspired by the show's most memorable moments. The game will feature live in-game events synchronized with the TV series, branching storylines, and localised narratives in Hindi and regional Indian languages.

"We are excited to reimagine this iconic format as an immersive, interactive experience that fans can engage with in entirely new ways," said Fusebox CEO Terry Lee. "This partnership with Banijay Rights underscores our commitment to delivering compelling, localised interactive fiction games that resonate deeply with audiences."

Added Banijay Rights  senior vice-president, gaming & gambling Mark Woollard, , "Bigg Boss and Big Brother have captured the hearts of millions of viewers worldwide. Our partnerships with Nazara and Fusebox Games open exciting new possibilities, creating immersive ways for fans to engage with these iconic brands."

The game is set to launch in 2025, alongside the Big Brother Interactive Fiction Game. A Big Boss board game has already been doing the rounds of the toy markets in India.