MUMBAI:  Shiba Bhutani has officially joined Agilitas as brand director, bringing over a decade of diverse marketing experience to the role. Agilitas  is a sportswear  brand promoted by former  Puma south east Asia boss Abhishek Ganguly and has the licence to make and sell Lotto shoes in India.

Bhutani has a proven track record in sectors ranging from cheese and protein supplements to personal care and beverages.

At Agilitas, a company committed to transforming the sports category, Bhutani will leverage her consumer-focused approach to drive product innovation and enhance brand engagement. The company emphasises robust manufacturing, advanced R&D, and interconnected retail strategies to deliver quality products that resonate with consumers.

Previously, Bhutani held several key positions at AB InBev, including associate sirector of marketing for Budweiser, where she led successful campaigns and brand activations. Prior to that she managed the personal care creams brands for the Himalaya Drug Co.  She also had short brand management stints at Glanbia Performance and Ornua besides doing corporate sales for HDFC Life.

Her educational credentials include a Level 1 certification from the Wine & Spirit Education Trust, and a PGDM in marketing from the Goa Institute of Management.

“Excited to score new life goals at my role as brand director.,” Bhutani enthusiastically exclaimed.